A beginner’s guide to programmatic advertising

If you’re considering crossing the threshold from hobby blogging to food blogging as a business, you’ve likely heard one particular buzzword a lot lately: programmatic. And if you’re new to the world of online advertising, it probably begs the question, “WTF is programmatic?” We feel you. There’s a lot coming at you once you make the decision to treat your food blog like a business, and getting to the bottom of what programmatic means may not have been at the top … Continue reading A beginner’s guide to programmatic advertising