And while you may be rolling your eyes right now at that obvious statement, the distinction is an important one to note and to understand in order to come up with an effective social and sharing strategy for your platform.
Let’s break it down.
Not all influencers are necessarily bloggers
A lot of bloggers achieve their influencer status thanks to their blogs, which then overlap into social media platforms like Pinterest, Instagram and Facebook.
An influencer, on the other hand, might have gained notoriety on a social platform without having a blog at all. To be an influencer, you have to have influence, aka a huge following with high interaction and engagement. It doesn’t really matter where that following came from — be it a blog, YouTube or a social platform.
Do you want to be a blogger or an influencer?
You don’t necessarily have to choose between being a blogger or an influencer.
But, generally speaking, an influencer has the power to affect consumer buying decisions. Thus, an influencer is the one making the money and getting the brand partnerships.
A blogger can monetize their blog based on page views, but without the influencer attachment as well, consumers won’t trust a blogger’s buying recommendations or base their purchasing decisions on a blogger’s recommendations. It’s important to gain this trust in order to get brand sponsorships.
A blog can be one of the effective strategies for gaining this trust, but it is far from the only medium available to aspiring content creators these days.
Being an influencer isn’t a new thing
Before the time of Instagram and WordPress, influencers still existed. Powerful women like Marilyn Monroe, Oprah Winfrey and Princess Diana were influencers in an age when blogging and online content sharing weren’t a thing.
But the way an influencer uses their influence has, of course, changed in recent years. According to data from Forbes, 92 percent of consumers trust an influencer’s recommendations over traditional advertising or even celebrity endorsements.
Influencers have the power to become brands
Once a blogger becomes an influencer, the next step in the journey to building an empire is becoming a brand. This includes launching product lines, which can range from clothing to makeup, books and television shows, and everything in between.
Current powerhouse examples of influencers who have created brands include Kim Kardashian, Huda Kattan and Lele Pons.
Of course, at the end of the day, almost everyone who has attained the seemingly elite status of “influencer” will tell you the same thing: You shouldn’t focus on becoming a blogger with the intention of becoming an influencer. Instead, follow your passion, share what you love, and the rest will follow.