Musical Pairings: The National – Trouble Will Find Me

Musical Pairings: The National – Trouble Will Find Me

“In my experience, there’s no such thing as luck.” -Obi-Wan Kenobi

How does an unknown band succeed in the Internet age*? On the one hand there are more opportunities than ever to be discovered in 2013. Yet there is also more competition. For example, I personally receive an average of 60 new music submissions a day (more than that on a Monday and less on a Friday). How does a good, gimmic-free band stand out? I’m sorry to say it, but good bands slip through the cracks in my inbox all the time. The stream of music I receive is so relentless it’s almost impossible for it not to. And I can only presume that bigger outlets probably receive exponentially more daily submissions than I do. That means there are a lot of artists out there all struggling to be heard.

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