I'll be straight up: the colour is from beets. BUT. Do not fear - if you don't like beets, the flavour is subtle and you can cover it up with other yummy, pretty things like berries, coconut, Rawxies (which are soooo good, lemon poppyseed is my fave) and brownies. If you like beets, then this is probably your wet, ice creamy dream come true. If you aren't sure about beets WITH ice cream... just see what you think. Iiiii think you will love it. Pretty sure I got the idea to do this from Steph over at @happyandhealthy96 so shout out to DAT BABE.