IHOP Manila is Now Open!

IHOP Manila is Now Open!

Yes, you read it right!  The long wait is over.

Pancake and breakfast lovers do not have to fly all the way to the States to enjoy a delicious brekkie.  We now have IHOP in the Philippines!  The restaurant chain previously known as the International House of Pancakes has opened today, February 15, 2013 at the Bonifacio Global City in Taguig.

Is it me or there hasn’t been much of a splash yet?  The surprise to me is, the chain has so far limited its announcement to a few television announcements and press releases to blogs.    But  then again — when you have a strong brand such as IHOP, you don’t need to bring out the entire marketing arsenal.  And so, word has been going  around pretty well.

Read the whole article on RatedRalph.com