Anatomy of a Successful Event: The 2013 Seattle Wine and Food Experience

The crowd at an event last fall hit me just before the pain in my feet arrived. It was a high-profile shindig, with big names scattered throughout the scene. I scanned the clearly oversold room, a wave of dread slowly taking over. After hiking up the fifty or so entry stairs in four-inch heels, shaking my fist in the air, I was hit with a wall of people, chaos in every direction. No vendor map, no

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