While at the TASTE Philadelphia Festival of Food,Wine and Spirits I found out about these new, fun, edgy brand of wines called TXT Cellars. A 2010 report shows that 72 percent of adults communicate via text messaging. As an avid user of text messaging, I was immediately drawn to the brand and its concept and had to learn more.
TXT Cellars is based on the story of T. Brickman, who developed a line of everyday wines but could not come up with a name for his brand. Brickman provided samples to a friend and later texted the friend, “what do u think?” The friend replied “OMG, good stuff,” and the brand name “TXT Cellars” was born.