America! Presents: FlatJacks™ Chicken Snacks (Original Flavor)

America! Presents: FlatJacks™ Chicken Snacks (Original Flavor)

By Malcolm Bedell

I t’s rare that a product stops me dead in my tracks, when I am taking my near-daily slow stroll down the frozen food aisle of our supermarket. Today, though, tucked away on the bottom shelf, in an area normally reserved for three-for-a-dollar frozen burritos , underneath the chicken nuggets and the pre-packaged buffalo wings, the bright red “FlatJacks” bag caught my eye. It wasn’t the illustration of the company’s mascot, his yellow t-shirt, sideways-turned blue baseball hat, wraparound sunglasses, or cocky, irreverent grin that caught my eye. It was, instead, five simple words, emblazoned across the top of the bag in a grungy, typewritten typeface: “NEW! Chicken from your TOASTER!”

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