Almost exactly one year ago, I published a simple blog post without realizing how much of a wave of change that it would create. That post, “You’ll Never Guess What’s In A Starbucks Pumpkin Spice Latte (Hint: You Won’t Be Happy)” was my second investigation into Starbucks, which exposed their lack of transparency when it comes to the ingredients in their drinks. It took repeated requests and determination, but I was finally able to obtain the complete list of ingredients in their most popular seasonal drink. Just like many of their other drinks at the time, I found that the “Pumpkin Spice Latte” contained Class IV caramel color, no real pumpkin, natural and artificial flavors, and a huge dose of sugar. This blog post went absolutely viral with over 10 million views in 2014! Within days, major news outlets picked up the story.