Anjum Anand is often referred to as Indian Nigella Lawson. Passionate and personal, traditional yet contemporary, rich in flavors and healthy at the same time – is what Anjum Anand’s recipes are about!
Anjum Anand encourages her viewers and readers to start cooking at home with fresh, seasonal ingredients, presents the Indian cuisine to the west in a very uncomplicated manner, hence making Indian food accessible to all. In Anjum’s own words: “People’s experience of eating Indian food in the west is not a true reflection of the real food we eat at home, which is lighter, fresher and far more well balanced than the offerings at Indian restaurants. I try to showcase the true face of Indian food. But, mostly, I cook food which fits into our hectic lives today and helps us work towards our ideals of being healthy…” This pretty much summarizes her goal of her TV shows and her books. “She challenges fiercely the assertion that Indian food is a special occasion meal and is determined to make ‘cooking an Indian’ as common as rustling up a stir-fry.” (source)